CTV Media is an independent cable planning and buying expert with a thorough knowledge of local, regional and national cable. CableBase, a state-of-the-art web-based application, will be used by CTV to manage and maintain the inventory of Cable Systems that is essential for planning and purchasing multiple spots for customers to broadcast their advertisements. With the help of CableBase, CTV can help its customers develop marketing strategies that will maximize their advertising dollars and provide better returns.